In this blog post, I am going to show you how to start your clothing brands in four easy steps please leave your comments at the end of this article let me know your thoughts on this topic.
Step 1. First things, choose a winning product Creating your own clothing line requires much more work than printing a T-shirt or two and selling them online. You will need a business plan, a comprehensive business idea, and a step-by-step plan on how you will bring your fashion business to life.
First, you need to decide on the products you want to sell. Chances are you are finally living your dream and launching a fashion line; you will have a rough idea of what you want to create. However, if you are not yet decided on a particular product, never fear because the fashion industry opens up a whole world of opportunities. You might consider selling any of the following items:
- Formal shirts
Just to name a few!
how to start a clothing line – winning product
The good thing about running a fashion business is that you can work with clothing manufacturers to create a wide range of different products. Alternatively, if you want to reach a very specific niche with your fashion brand, you can focus on one exclusive thing. It doesn’t matter what product you want to launch; you need to choose an initial piece to build your business. You can be sure that each item presents a new set of challenges and opportunities for your online clothing business.
Task: Take your time and think about the types of clothes you want to design, create and sell. Consider the style and vibe you want your brand to radiate. How will your products reflect that?
Step 2. What business model is best to start a clothing line?
You have an idea of what you are going to sell with your clothing brand and what kind of target market you are going to reach with your clothing company. Now is the time to develop that business idea with a market launch strategy. This is a crucial part of your business plan and otherwise is known as a step-by-step business model. Now, you have a product in mind; you need a business model. There are four main options (as listed below). The expense and practicality of each vary greatly; so you will need to consider your options carefully.
1. Print Clothing on Demand
Of the four possibilities, this is by far the easiest. Print on Demand is when a company prints its design on a blank version of its product by using a digital inkjet printer. This allows them to print directly on the garments with impressive accuracy.
This business model may be ideal for you, yes: You have a low budget. There are no start-up fees, so it is cost-effective to meet small orders. In theory, you could start running in a few hours, for less than $50!
You value automation in your business.
You want to produce printed clothing quickly (within days). You don’t want to be limited by your choice of colors. You want space for expansion. You can design a lot of clothes; from T-shirts to leggings and everything in between. However, there are some disadvantages to consider:
Lower profit margins compared to the other two commercial models. 3You won’t have much to say when it comes to the quality of the material, the stitching, the size, etc., because you are using standard wholesale clothing,
Not cost-effective for larger orders
Usually does not benefit from volume discounts
You will have limited finishing options
2. Dropshipping Clothing
Of course, not everyone will be attracted by the business idea of the print-on-demand clothing store. If you want your new business to offer something a little more unique, dropshipping can be an excellent strategy for a first time business owner.
Here’s how it works:
- A customer orders something from your online boutique.
- Your direct sender handles, packages and sends the customer’s order directly to them.
As you’ve probably guessed, the products you advertise and sell online are stored in your supplier’s warehouse. Although you will be responsible for customer service issues, your drop shipper usually handles returns, which means you have one less thing to worry about!
Dropshipping is ideal if you have a limited budget. Many of us don’t have the capital to rent or store a warehouse, and this business model offers an excellent solution. Plus, if you want to market a new product, there is much less financial risk involved. You don’t have to spend money storing products to test them. Instead, you can start running with a variety of garments at your fingertips.
3. Private label clothing line
Setting up a private label clothing line is very similar to printing on demand.
However, you must buy blank clothing in bulk. Then, add your design by screen printing as well as inserting elements such as labels, tags, etc. Therefore, it requires more time and attention than on-demand printing. However, if you don’t mind putting the hard work into your fashion brand so that it can stand out in the garment industry, this could be the ideal e-commerce strategy for you. Although it requires a greater effort on the part of the first-time business owner, the private label clothing line business plan has its own benefits to think about. A private label clothing line has the following advantages:
- A greater variety of customization on things like labeling, packaging, tags, etc.
- The potential for higher profit margins. As you purchase items in bulk and in advance, you will usually receive a volume discount. You can also add unique details that increase the perceived value of your product.
- Screen printing produces high quality results
- It is profitable if you need to create higher volumes of your product because there is no minimum order.
Our advice for launching a private label clothing line
Set up an account with either ThreadBird or Just Like Hero. ThreadBird offers blank products, printing and a lot of finishing options. Usually, you will need a minimum order of 25 pieces to start the process. Just Like Hero also offers blank clothing, but for what they lack in variety, they do so in quality. However, unlike Threadbird, you will need a printer.
4. Customized cutting and sewing clothesline
Last but not least, there is the customized business model of cutting and sewing clothes. This requires you to do everything.
Obviously, for first-time business owners, entering the garment industry with a DIY fashion brand will require much more work than any other business plan we have covered. You will have to choose everything from your company name to your e-commerce strategy on your own. You need to plan every aspect of building your own line, and production costs can be much higher.
If you are not an experienced fashion designer or business owner, then you might consider working with other clothing manufacturers. Building your own garments from scratch can make it difficult to offer a good price to your customers and keep your own production costs low. While there is more likely to be an impact on the apparel industry in this way, many fashion entrepreneurs will have trouble with collectively financing their own line or finding an investment angel to support it. Also, when you are building your own clothing line completely from scratch, there is nothing to guarantee that other people will fall in love with your clothing company. You will have to do something unique to stand out with your garments, and this will not appeal to everyone.
Task: Research these four business models and figure out which one best suits your needs.
Step 3. How To Choose A Unique Selling Point For Your Clothing Line
Just because you’ve chosen a business plan for your small clothing business doesn’t mean the hard work is over yet. There’s still a lot to do before you’re ready to reap the rewards of your clothing brand. Now you need to choose a One-Stop-Shop (USP).
This has a double benefit:
Your clothes will be much easier to market online. It will help you stand out in a crowded marketplace. It is very rare for entrepreneurs to succeed in selling to large groups of people, so a USP is essential to define your brand.
For example, if you want to sell hoodies, think about how you will specialize them to suit a specific audience. For example, super thick fleeces for people who enjoy camping. Or, lightweight sweatshirts for men who hang out at the beach.
You get the idea!
Ask yourself; who is my ideal customer and how can I create a brand that speaks to them? This process starts by choosing a unique niche. You can determine your target market by building a series of user people as part of your business plan.
If you are struggling to discover who your audience is, consider the following questions:
- What kind of clothes do I want to make?
- Who buys these types of products?
- How will I provide value to my customers?
- What is my competition doing and how will I stand out against them?
Once you have understood your target audience, you can tailor your brand to meet their precise needs. You’ll even have a better idea of what kind of fashion designer or clothing manufacturer you need to work with. Your knowledge of your USP and your target audience will help you build a successful clothing line from choosing a price point for your garments, to choosing a brand and deciding on your marketing plan.
Step 4. Branded Clothing Line 101
The brand is key to your success.
Once you’ve established your own clothing line, you’ll need to think about how you can make your new business stand out from the crowd. After all, you won’t become New York’s biggest fashion brand by accident. It’s the only way to separate yourself from your competition. Every part of the brand development process should focus on communicating your company’s values, message, and history.
So how do you do it?
Sit down. Grab a notebook and write down some words that come to mind when you visualize your clothing line. In other words, what do you want your brand to order? Then insert these words into your workspace to make sure that every part of your brand person reflects these attributes. This will remind you to brand constantly as you start a clothing line.
From website design to customer service, your brand must incorporate your brand personality. Think about how you can highlight the unique aspects of your fashion business in everything from your brand to your marketing plan. You can even implement your fashion brand in the manufacturing process by adding a logo to your garments.
How To Get The Product:
- Teespring / Latostadora / Spreadshirt – Print on demand platforms.
- Printful – Recommended service if you are going to choose option 2 commented in the video.
- Alibaba – Find manufacturers and suppliers for your clothing brand.
How to create your online store:
- Shopify – [free trial] The best platform to create an online store, Please contact let me create one for you.
- Out of the Sandbox – Premium templates for your Shopify store.
Where to find designers for your brand:
- 99designs – Get multiple quality designs and choose your favorite for your products.
- Fiverr – Find designers at the cheapest price in the market (although this will depend on the seller).
- Freelancer – Find freelancers and design agencies. Prices vary by country and designer’s experience.